We may collect, share and use the following user data: IP address, general location of the user’s device; non-user related crash logs; user-associated performance data including app launch time, hang rate or energy performance—all of which are used to assess user behavior and in order to assess the effectiveness of product features, as well as for displaying ads; device ID, the device’s advertising ID, or app-bounded device identifiers, which may be used for third-party advertising and analytics; advertising data, such as ads the user has seen; app launch tags, video views and other interaction information.